YOU PAID FOR THE LEAD.
DON'T LOSE THE BUYER.
YOU PAID FOR THE LEAD. DON'T LOSE THE BUYER.
Stop Leaking Buyers. Start Owning the Conversation.
BuilderChat keeps buyers engaged when your team can’t, answering questions, capturing intent, and moving the right opportunities forward 24/7.
The AI Chat Platform For Homebuilders
Even the best builder teams
can't be available 24/7...
Even the best builder teams can't be
available 24/7...
Your buyers are.
You've tried chatbots and AI that didn't work.
They weren’t built for homebuilding.
BuilderChat is built by new home sales pros,
exclusively for homebuilders.
BuilderChat is built by new home sales pros, exclusively for homebuilders.
We understand your buyers, your sales process, your teams, and the gaps where opportunities get lost.
We understand your buyers, your sales process, your teams,
and the gaps where opportunities get lost.
How It Works
Capture
Engage homebuyers 24/7
across web, SMS, email and voice.
Qualify
AI qualifies buyer intent
using your sales process.
Route
Send qualified buyers and service requests
to the right team.
Cover Every Conversation Gap, 24/7
Buyers have questions before they’re ready to talk. Keep website conversations moving 24/7.
Self-guided buyers want space, not silence. Give them answers without adding sales pressure.
Buyers want updates without chasing your PMs. Keep them informed and answer routine questions.
Homeowners shouldn’t have to figure out where to start. Give them one front door for questions, intake and routing.
Keep Your Systems. Add Better Coverage.
Keep Your Systems.
Add Better Coverage.
BuilderChat integrates with the CRM and systems your homebuilding team already uses.
Questions Homebuilders Ask Before Choosing BuilderChat
Questions Homebuilders Ask Before
Choosing BuilderChat
We already have chat and/or OSCs. Why do we need BuilderChat?
Most chat tools answer basic questions or collect contact information. BuilderChat is built for homebuilders to engage, qualify, and route buyers 24/7, including when your team is busy or offline.
What changes:
Smarter conversations: BuilderChat answers questions about your homes, communities, pricing, availability, and more using your actual data.
More coverage: It works alongside your OSCs, capturing conversations during busy periods, after hours, and on days off.
Better handoffs: BuilderChat identifies buyer intent and routes qualified opportunities to your team, so your people can focus on the conversations that need a human.
Will BuilderChat replace our OSCs or sales team?
No. BuilderChat is designed to support your OSCs and sales team, not replace them.
It handles the repetitive, after-hours, and early-stage conversations so your team can focus on qualified buyers, personal follow-up, and the moments where human judgment matters most.
What counts as a qualified buyer, and where does the lead go?
You define what “qualified” means. Most builders start with:
- Contact details
- Community or plan interest
- Timeframe
- Budget, when provided
Then BuilderChat routes the opportunity based on your rules. Leads can go to your CRM and the right team at the same time, based on community, division, intent, or coverage.
Will this work with our CRM and existing systems?
Yes. BuilderChat is designed to work alongside your existing sales and service stack.
Qualified opportunities can be routed into your CRM, while alerts and handoffs can follow your existing team structure and workflows. Integration requirements are configured during onboarding.
How much work is required from our team?
Very little. We handle setup, configuration, and help with ongoing optimization.
Your team helps us define your goals, qualification rules, routing, and key information. From there, BuilderChat runs alongside your existing process without adding another system your team has to manage day to day.
How quickly can BuilderChat go live?
Most teams spend just 2–3 total hours on kickoff, routing, and review. No team training is required.
Many builders can launch within 10–20 business days, depending on integration and routing requirements.
We handle the configuration, testing, and rollout.
Do you support SMS, voice, tours, and warranty?
Yes. BuilderChat can support the full buyer journey across web chat, SMS, email, voice, self-guided tours, build updates, and warranty.
Use one module or combine them for 24/7 coverage across sales, construction, and service.
Can we start with a pilot?
Yes. We offer a 6-month paid pilot so you can measure performance before committing to an annual agreement.
With a typical new home sales cycle of roughly 7–8 weeks, six months gives you enough time to capture new buyers, move them through the funnel, and evaluate real conversion and ROI data.
Still have questions,
or want to learn more?
Results Homebuilders Are Seeing
"BuilderChat AI has delivered over 400% more conversions than our previous AI chat solution. And, our sales team loves the quality of leads."
"In under three weeks it delivered 2x the submissions our previous conversational lead capture setup generated in a full 90-day period."
Reviewed by James Matte, Co-Founder