Stop Leaking Buyers.
Start Building Promoters.
The AI concierge that captures missed sales intent, triages warranty calls, and engages homeowners 24/7.
Without adding headcount.
The AI platform trusted by top production builders to recover lost pipeline.
BuilderChat managed the setup end to end with only about three hours of time required from us."
BuilderChat AI has delivered over 400% more conversions than our previous AI chat solution."
How It Works
Step 1: Capture Missed Intent
We engage your buyers 24/7 across web, email, SMS and voice, answering complex questions when your team is offline or with clients.
Step 2: Qualify the Conversation
The AI concierge runs your specific qualification playbook, instantly separating high-intent buyers from support requests and tire-kickers.
Step 3: Route to Your Team
Sales-ready buyers are pushed directly to your CRM. Warranty and service requests are triaged to the right department. No manual data entry.
Get your free Visibility Snapshot. Includes a 1-page scorecard, financial gap analysis and 15-minute walkthrough.
Native Routing to Your Existing Tech Stack
Stop Guessing.
Map Your Buyer Leakage.
Get a custom Visibility Snapshot to see exactly where your pipeline is bleeding today, even if you already have live agents or forms in place.
This Invisible Buyer Loss™ Visibility Snapshot™ shows where buyers and satisfaction drop off and what to fix first. Even if you already have chat, forms, or live agents in place.
See where high-intent buyers disengage before lead capture.
Identify after-hours service drop-off and “not-ready-to-talk” friction.
Walk away with a 1-page scorecard & prioritized recovery plan.
15-Minute Scoping Call. No commitment required. You walk away with a custom scorecard mapping your exact coverage gaps.
Go live in 2–3 hours. No training required.
We handle the heavy lifting. BuilderChat deploys natively into your existing tech stack without disrupting your active workflows.
IT-light deployment with a controlled rollout by
community → division → region.
Your only job: give us your qualification rules and routing logic. We build, test, and deploy the entire system.
We met twice, they handled everything, and our web chat went from an "F" to an "A." Now our visitors are guided from first click to qualified contact automatically. BuilderChat took the workload off our plate and delivered measurable results fast."
3 common leak points we see:
You are paying for clicks that never reach your CRM.
Your marketing team is generating traffic, but buyers are browsing and bouncing before they ever fill out a form. BuilderChat engages that anonymous traffic instantly, qualifying intent and delivering the CRM-ready handoffs you already paid for.
The After-Hours (8PM to 8 AM) dead zone.
60% of homebuyer research happens when your sales center is closed. If you cannot answer complex inventory or pricing questions instantly after hours, that demand disappears to a competitor who can.
Manual triage is destroying your referral pipeline.
When homeowners submit warranty or service requests into a generic inbox, response times tank. BuilderChat’s AI concierge intakes, triages, and routes service requests to the right team member or subtrade instantly, protecting your CSAT scores.
Stop guessing where your revenue is leaking.
Get a custom Visibility Snapshot to uncover exactly where your paid traffic bounces, how many after-hours buyers disappear, and the true cost of your total revenue leakage.
100% free analysis of your live website traffic, client routing, and team availability.
Questions we hear from homebuilders
We already have chat and/or OSCs. What will BuilderChat do differently?
Most builder ‘chatbots’ are just glorified contact forms that frustrate buyers with generic links, and ‘live chat’ goes dark at 6 PM. BuilderChat is an AI-powered Invisible Buyer Loss™ recovery platform built specifically for the homebuilding industry.
Here is what changes:
A Smarter Engine, Not Just a Widget: Instead of spitting out pre-programmed responses, BuilderChat engages in natural, contextual conversations about your active inventory, pricing, and communities 24/7.
OSC Protection, Not Replacement: BuilderChat operates concurrently alongside your OSCs. It instantly captures the traffic your team is too busy to handle during the day, and provides total coverage after hours and on days off.
No More Chasing: Instead of forcing buyers to wait for a human to clock in, BuilderChat captures buying intent and routes a qualified, CRM-ready handoff instantly. Your OSCs stop chasing cold leads and spend their time closing warm ones.
Who is BuilderChat designed for?
BuilderChat is engineered for professional homebuilders, from custom builders to top-50 national enterprises, who are already driving buyer attention but need to convert more of that demand into CRM-ready handoffs without adding headcount.
It is specifically designed for:
Custom & Low-Volume Builders (<5 communities): Teams that need essential after-hours and overflow coverage to capture intent when their small sales team is unavailable.
Mid-Volume Production Builders (~100+ homes/yr): Teams managing active inventory that need consistent, immediate coverage to stop lead leakage across multiple communities and divisions.
Enterprise Teams (1,000+ homes/yr): National builders requiring bespoke integrations across complex sales, build, and warranty workflows.
Who isn’t BuilderChat a fit for?
BuilderChat is not a traffic-generation tool or an ad management service. If your primary goal is ‘getting more clicks,’ we are not the solution.
We are an Invisible Buyer Loss™ recovery platform. Because of this, the math only works if you have enough traffic to recover.
We are not a fit for Low-Traffic Websites: If you are driving fewer than 3500 unique visitors a month, your bottleneck is top-of-funnel traffic, not lead leakage. Our ROI formula requires a baseline of traffic where recovering just a fraction of your leaked buyers pays for the software multiple times over.
What gets captured as a “qualified” lead, and where does it go?
“Qualified” is builder-defined, but most teams start with a simple baseline:
Contact details
Community or plan interest
Timeframe (when provided)
Budget range (when provided)
Leads can be routed to your CRM and your team at the same time (alerts), with rules based on community, division, intent, and coverage needs. Routing is configured during onboarding.
How quickly can BuilderChat go live on our site?
Most builder teams spend about 2–3 total hours across kickoff, routing confirmation, and review. There is no training required for your team.
Go-live timing depends on your requirements, but many teams can launch within 10–20 business days once routing and implementation requirements are confirmed.
Our onboarding team handles configuration, testing, and rollout.
Do you offer a trial or pilot program?
We do not offer self-serve free trials, but we do offer a 6-month Paid Pilot exclusively on our Full Visibility ($27K) Tier.
Because the Entry ($11K) tier requires an $8,000 upfront setup fee, a short-term pilot on that tier makes no financial sense for our partners. Instead, qualified builders can pilot the fully-managed $27K tier for 6 months at a prorated cost, with the setup fee completely waived.
Given that the average new home sales cycle (from initial lead capture to contract signing) takes roughly 7-8 weeks, a 6-month pilot provides enough runway to capture fresh traffic, nurture them through your pipeline, and deliver undeniable, closed-won ROI data before you commit to an annual contract.
Do you support text (SMS), voice, and other channels?
Yes. BuilderChat supports web chat, SMS/text, and voice, with coverage designed around how buyers actually engage.
You can deploy one module or stack them:
- Website Concierge
- SMS Coverage & Reactivation
- Email Coverage & Reactivation
- Tour Guides (For self-guided tours)
- Warranty Care & Routing
- Build Clarity (Support for pre-sale and custom clients)
- Voice Support (Customer service & sales)
The goal is 24/7 continuity across channels and clean routing into the right sales, build, or service workflows.